SEO Christmas song - Jingle bells cover "Analyze Optimize"

Lyrics for the SEO Christmas song (Jinge bells cover):

Dancing through the SERPs, 
keywords are on their way. 
To the top we go, 
is were we want to stay. 
Sourcecode clean and smooth 
H1 is in its place.
Let's go longtail and begin on a new landing page

Analyze optimize, 
need I say it twice?
Spam and black-hat cloaking 
are not choices that are wise 
Analyze optimize,
what is the grand price?
Getting tons of traffic,
oh you won't believe its size

2)
You know what Santa says 
that good content is king. 
If you please your users
more traffic it will bring. 
Yes Google+ is new,
but please don't leave it blank.
Let's get social and begin improving AuthorRank.

Analyze optimize,
we just want to rise
Traffic and convertions 
reaching record-breaking heights. 
Analyze optimize,
Begin to Googlize
Soon you'll see your S-E-O 
starts to monetize

3)
Be aware of Panda
pages cannot be thin.
If you build spammy links
you'll get hit by Penquin
Fix duplicate content
although it seems complex
You may set meta-robots to nofollow, noindex

Analyze optimize
Santa never flies,
with his sleigh unless his route
with Google Maps complies
S-E-O never dies
just a kind advice
So have a merry Christmas and then start to optimize

Source: https://www.youtube.com/watch?v=CKml_LYrna0

Google Christmas Spam Fighting & Webmaster Support

Google representatives have been in the webmaster forums helping webmasters with their SEO and webmaster related questions all Christmas eve and day.

There are dozens of threads that Google's John Mueller has responded to both on Christmas eve and day. Plus, Google's Zineb also has been responding today.

Of course, Google's lead spam fighter, Matt Cutts reminds us on Twitter that no matter what, spam fighting never rests:

One example is that Google penalized Rap Genius last night/this morning for link schemes.

This is not uncommon, where Googlers respond and help over the weekend. We see it year, after year, year, after year, year and after year.

I am sure the spammers don't like it but some do.

Source: http://www.seroundtable.com/google-christmas-support-17870.html

December 6th 2013 PR Update: Christmas Gift From Google

Google constantly like to entertain people with their unexpected updates and launches. As for year 2013 Google page rank update, we surely lost all the hope to observe an update, and astonishingly Google started giving out a PR update immediately prior to the end of the year. On 6th December 2013, Webmasters all over the world started mentioning regarding the Page rank update.

But this seems to be a minor Page rank update from Google as i have noticed most of the websites have been demoted. Indeed its a surprise update by Google as Google spam head "Matt Cutts" had already announced on twitter that there wont be any Page rank update this year,although he hinted for a major Update might be expected before end of the year. It was most awaited Page rank ever and only second page rank update this year(earlier it was in Feb).  We can expect a major page rank update soon may be in February next year.

Source: http://treable.com/index.php/discussions/december-6th-2013-pr-update-christmas-gift-from-google.html

SEO Checklist: 60 Essential Checks Before Launching A Website

Launching a brand new website or publishing a new site version is typically a straight forward process given that it is well planned and well organized. Failing to take into account all the known ranking factors or failing to build an SEO-friendly website can lead to low rankings in Search Results. As a result before publishing a website, the Webmasters and the SEO professionals should validate that they are aligned with the best current practices and that they have not made important mistakes in their SEO campaigns. In this article we provide a detailed SEO checklist in which we have the most essential checks that one should make before publishing a website online.

Keyword Optimization

Having well written/optimized texts and using the right keywords right is extremely important in SEO. Make sure that before launching your website, you can give a positive answer to all the questions below:

1. Did I conductive an extensive keyword research? Did I find all the popular terms that are relevant to my industry/niche/website?

2. Did I choose the targeted keywords wisely? Have I made sure that I can compete for the selected terms?

3. Did I write unique, high quality texts that will be considered useful both by the Users and by the Search Engines? Have I performed a spelling check to all of my texts?

4. Do I have unique titles and descriptions in all the pages of the website?

5. Did I add all the important keywords in the page Titles, the Meta-Descriptions and the HTML Headings (H1-H6)? Have I optimized my texts for those keywords?

6. Are the Titles and Meta-Descriptions compelling for the users? Will they click on my page if it appears on Search Engine Results?

7. Did I use keyword combinations that are likely to be searched by users? Have I optimized my pages for those keyword combinations? Did I incorporate in the text synonyms that are likely to be used in the queries?

8. Do I have a descriptive alt text in all the images of my website?

9. Have I ensured that the content is not over-optimized, that there is no hidden text in the pages and that no Keyword Stuffing techniques are used?

10. Did I keep my pages targeted by focusing on a small number of keywords per page?

11. Have I kept the content of my pages relevant to my website’s theme? Am I sure that I have not optimized my pages for irrelevant terms?

12. Are the most important keywords of my page in the beginning of the document?

13. Did I make sure that my pages will not compete each other on SERPs and that I do not have lots of different pages optimized for exactly the same keywords?

Note that by using SEO Tools you can speed up your checks. Analyze your pages by using the Keyword Analyzer in order to ensure that your pages are targeted and optimized for your selected keywords. Additionally the SERP Analysis tool can help you analyze and evaluate the competition and see if it is possible to compete for the selected terms.

Website Development

The techniques that are used in order to develop a website are extremely important and they affect the SEO. So ask yourself the following questions and make sure you have done everything properly.

14. Is my website well coded? Is it cross-browser? Have I made sure that my pages contain no broken HTML that is likely to affect the analysis of the site?

15. Have I developed my website by using Search Engine friendly technologies? Is someone able to access my website without requiring him to use Flash, Silverlight, JavaScript/AJAX, Java applets, frames etc?

16. Is my menu visible from all the pages and is it developed in HTML so that the search engines can find the rest of the pages?

17. Is my site easy to be crawled? Do I provide text links for all the pages of my website?

18. Do I use properly the meta-robots tags?

19. Did I take steps to eliminate duplicate content by focusing on the Link Architecture, by doing 301 redirects when required and by using proper canonical tags?

20. Did I make sure that I don’t use unnecessary or incorrect HTTP redirections?

21. Do I redirect the non-www version of my website to the www version or vise versa?

22. What is the loading time of my website? Have I done everything I can to reduce it?

23. Am I certain that I do not do Cloaking and that I have no Doorway pages?

Note that you can check several of the above (HTML Validation, Meta-Robots usage, Spider View, Page Analysis etc) by using the Web SEO Analysis tool. Additionally you can check the similarity percentage between two pages by using the Duplicate Content Tool.

Link Structure, URLs and Links

In several articles in the past we have discussed how important it is to develop a solid link structure. Below we list the most essential checks that are related to the link structure, the URLs and the links:

24. Did I incorporate the important keywords in my URLs?

25. Have I ensured that my URLs are not too lengthy or too spammy?

26. Am I sure that no Session IDs (or other unnecessary variables) appear in my URLs?

27. Are my URLs static and SEO friendly (they do not include the “?” char)?

28. Do I use dashes instead of underscores in my URLs?

29. Have I ensured that I do not have too many outgoing links per page?

30. Do the anchor texts of my internal links contain important keywords? Are their text short but descriptive? Are these keywords the same with the ones that I selected during keyword optimization?

31. Do I have an optimized Link Structure? Do I use a tree-like architecture where the top level pages are the most important pages of my website?

32. Have I linked the most important pages directly from homepage or from the top categories?

33. Have I ensured that most of my PageRank/Link Juice passes to my internal pages and that there are not too many links pointing to external sites or dangling pages?

34. Have I eliminated all the links that point to different versions of the same page, causing duplicate content problems?

35. Have I eliminated all the broken links?

36. Do I use meaningful internal anchors when necessary?

37. Am I 100% sure that I do not have any hidden, spammy or paid links in my site?

38. Do I usually use text links instead of image links, when I point to an internal page?

39. Have I nofollowed the links that I do not trust? Have I decided on whether I will do PageRank sculpting?

In order get a detailed view of how the PageRank flows within your site and what is the link structure of your webpages, make sure you use the Link Structure Tool. It will provide you with detailed statistics and graphs along with all the data you require to evaluate your current link architecture.

Domains & Hosting

Both domain names and hosting can heavily affect the performance of your website and your SEO campaign, so make sure you check the followings:

40. Have I checked that my domain has no previous bans from search engines?

41. Does the domain name contain any useful/relevant keywords?

42. Have I selected the TLD of the domain wisely? Am I certain of why I want to use a generic or a country specific TLD?

43. Do I understand what are the benefits and the tradeoffs of using subdomains?

44. Do I know in which country my website is hosted? Am I certain that the website should be hosted in that country? (Given that the server location is a signal)

45. Is my hosting company reliable? Do they update/patch their servers regularly? Do they offer the necessary modules that will help me build an SEO Friendly Website? What is the uptime percentage? What are the loading times? How many sites are hosted under the same IP?

Off Page and other Checks

After checking your webpages you need to ensure that all the necessary files have been built, that all of the necessary accounts are created and that you are ready to go live. Check out the followings and make sure you have not forgotten any of the basics:

46. Did I create XML and/or HTML sitemaps? Have I submitted them to the search engines?

47. Have I created a robots.txt file? Do I know exactly which pages I have to block? Am I certain that I want to block those pages?

48. Have I created an account on Google, Bing and Yahoo Webmaster Tools? (Yes you should still use Yahoo tools until they are fully integrated with Bing).

49. Have I created a Google Analytics account (or use a similar Web Analytics service)? Have I added the tracking code in all the pages of my website? Am I sure? Am I 100% sure? ;)

50. Have I set up an RSS feed (mainly for blogs and news websites)? Do I use the RSS autodiscovery technique? Have I added the RSS URL on the HTML Header of my pages?

51. Do I understand what are the benefits and the tradeoffs of using Geo location? Have I decided on whether I should use it on my website?

52. Have I evaluated the design on my website? Have I set up the call to actions?

53. Have I setup the scripts to monitor user’s activity?

54. Have I decided on whether I will do A/B testing?

55. Have I developed a solid Link Building strategy? Have I gathered all the relevant high traffic directories of my industry and the search engine’s local listings where I can submit my business? Do I know which websites link to my competitors? Do I have a plan on how to acquire high quality links?

56. Have I decided on whether I should use Social Media to promote my brand? Have I developed a solid Social Media strategy? Did I add the social media buttons in my website? Have I created the profiles?

57. Have I tested my website by using the Web SEO Analytics Toolbox? How can I improve the site based on the SEO reports?

58. Am I positive that I use no blackhat techniques and that I do not violate Google ‘s Guidelines?

59. Have I created the Email accounts, the FTP accounts etc? Have I set up everything?

60. Have I tested thoroughly my website? Am I ready to go live?

I strongly believe that if you complete all of the checks that are described above and if you use this SEO checklist you will be able to detect most of the flaws that can damage your SEO campaign. I wish you the best of luck and I am looking forward to your suggestions and comments.

Source: http://www.webseoanalytics.com/blog/seo-checklist-60-essential-checks-before-launching-a-website/

How To Avoid Google Penguin/Panda Attack

If you want the best instructions for 2013,the follow these rules::

1. Don't use copied contents.
2. Don't Link spam.
3. Don't use same content for Articles circulation.
4. Not more than 50 backlinks/day.
5. Avoid directories as far as possible,they have no juice now (use only High PR Directories).
6. Use 80% no follow :: 20% dofollow backlinks ratio.
7. Create Link wheels with 4-5 web 2.0 websites and circulate fresh and unique articles on it.
8. Avoid Anchor texts as far as possible.
9. Use only Niche related websites for off page activities.
10. Don't duplicate meta tags, titles.... don't stuff them...Use internal links as much as possible.

All the best!! 

Source: http://treable.com/index.php/discussions/how-to-avoid-google-penguin-panda-attack.html

Index Fast In Search Engines : Benifits To Ping Websites

Are you disappointed that the search engines do not seem to be discovering all the webpages on your new website? Or perhaps you have been such as some great new content weekly, but whenever you do, it seems to take FOREVER to get indexed?

As an internet professional, there are plenty of periods when you feel like providing the search engines a rattling excellent bustle along. Fortunately, there is a more effective way to do it than obvious at your display and providing a few choice words!

Pinging your website is the online comparative of waving a banner and shouting, “Hey! Over here – check this out!” to search engines and internet directories whenever you add or create significant up-dates to the content on your website. Using a Called ping device can rate up listing because it basically delivers look for websites and other solutions a concept from your website informing them that there is new content and to come spider it. Although ping resources were initially developed for blog writers posting everyday, they can be used efficiently on any website with clean content, such as your Blogger contacts.

Pinging your website is a sensible exercise to get into as it can create a recognizable distinction to how easily your new content and webpages get listed. Simultaneously, you need to keep in mind that it is only one device in the tool kit required to get your web pagerank well and getting plenty of traffic. While pinging is definitely worth doing, the results can differ and certainly are not assured. Before you get began, here are 3 significant things to know about Pinging:

What to ping:

When ever you do a linkbuilding submission,and the link get approved.You should ping the url with that particular "Keyword".Google will index that link ASAP and you will get good Keyword rank very soon. In short what search engine do in 3 months to rank your Keywords,here you can rank them in instantly...May be in month.

There is no restrict on how many periods you can ping your website every day – as long as you are such as new content for whenever that you ping. Adding new content to your website is a very best part in common and you should aim to do it at least once per 7 days.

Some of Best Pinging website services:

1. http://pingomatic.com/

2. http://pingmyblog.com/

3. http://pingates.com/

4. http://autopinger.com/

5. https://pingler.com/

6. http://googleping.com/

I personally use Pingler and Google Ping services

Source: http://treable.com/index.php/discussions/index-fast-in-search-engines-benifits-to-ping-websites.html

SEO Ideas To Improve Your Ranking

1. Clean up your page titles: Throughout your site, the titles of your pages should say a lot about the content that page contains. Make sure your titles are clear, contain keywords for your page, and also emphasize the content of that page. Also, remember that search engines use the title you enter as the link when your site comes up in search results. Make sure your title is catchy enough and targeted enough to encourage people to click.

2. Use heading tags the way they were meant to be used: In the HTML markup of your pages, you have the option to set several levels of heading such as H1, H2, H3, H4, H5, etc. These tags have a sort of hierarchy to them. H1 is more important than H2 which is more important than H3 etc etc. Use this principal in setting up your page layout. Use H1 for your most important text, such as the heading for your page. Use H2 for the next most popular, and so on. Don’t overdo it either, use the heading tags sparingly on only your heading worth content (most likely containing the keywords for your page as well).

3. Take advantage of alt and title tags in your URLs and images: When creating an image or link within your HTML, you have the option of including a TITLE attribute in URLs and an ALT attribute to1 images. Use these fields to add additional text about the link/image. This text is picked up by search engine spiders and can add to the keyword content of your pages.

4. Make sure your navigation is available at the top and bottom of all your pages: If you want search engines and your readers to find their way through your site, you have to make it easy for them. In addition to putting standard navigation at the top of the page, consider also placing it at the bottom in your footer. The more ways Google can find their way through your site, the better chance you have of getting all your pages showing up in their index.

5. Use mod_rewrite to clean up your nasty web addresses: Using a tool known as mod_rewrite, you can make a substantial improvement to the URLs of the pages within your site. Instead of a URL that looks like:http://www.mysite.com/goto.php?page=12345 you can change it to http://www.mysite.com/page/how-to-do-somthing.html. This is much easier for search engines to follow and also can contain keywords that can guide them to a better analysis of the content your site contains. You can get details on how mod_rewrite works by checking out this beginners tutorial.

6. Use keywords in the addresses of your pages: Closely complimenting point 5 above, adding keywords to the addresses of your pages can make a big difference. When setting up your site structure, keep that in mind. For example, if you have a site about apples, rather than having a URL like: http://www.mysite.com/page/page1.html change it to something like http://www.mysite.com/granny-smith/granny-smith-orchards-in-california.html where the content of the page is somewhat represented by the address of the page.

7. Make sure you take advantage of meta tags like keywords and descriptions: Many sites often overlook meta tags. There are a large number of these tags you can add to your html pages to help give search engines a better idea of what’s in your site. Two tags in particular, the description and keywords tags, allow you to write a description of each page and also list relevant keywords contained within your site. Use these on every page of your entire site.

8. Create and maintain a sitemap:  If you want Google or Yahoo to index your entire site, one of the best ways to do that is to tell them what pages are in your site. Sitemaps are a really simple listing of every single page within your site. For more information, check out the sitemap entry in Wikipedia. If you create and maintain a sitemap for your site, the search engines will easily find all your content.

9. Block duplicate content with robots.txt.: Duplicate content on a site can be really bad when it comes to ranking well within search engines. If the structure of your site results in a lot of duplicated content (for example, having summaries on one page of a blog and full articles on another) you can actually be penalized by Google for it. Using the robots.txt file, you can tell Google and other search spiders what content you want read, and what content you want ignored. For more information on robots.txt, check out this beginners tutorial.

10. Make sure your pages contain the keywords you want to rank highly with: While it may seem obvious, you’d be surprised how many people overlook this point. If you have a page about granny smith apples, and you want it to rank highly for the phrase granny smith apples, you have to actually use those words often within the content of your site/page. Don’t overdo it, but make sure it’s obvious to a computer algorithm reading your site (such as Google’s content spider) that the main context of a particular page is granny smith apples.